Welcome to the QrPathway Guide and Tutorial

By the end of this guide, you'll be equipped with the knowledge to make the most of QrPathway's capabilities, helping you to connect with your audience more effectively and gain valuable insights from your QR code campaigns. Let’s get started on your journey to mastering QR codes with QrPathway!

A QR code, short for Quick Response code, is a type of barcode that can be scanned using a smartphone or other device. It contains information such as URLs, contact details, or text, which can be quickly accessed when scanned. QR codes are widely used for marketing, payments, and information sharing due to their ability to store a large amount of data and their ease of use.

A static QR code is a type of QR code that, once generated, contains fixed information that cannot be edited or updated. This type of QR code is commonly used for sharing information like website URLs, contact details, or text that doesn't require change over time. Static QR codes are ideal for scenarios where the information is permanent, such as on printed materials, business cards, or product packaging.
Key Features of Static QR Codes:
  • Branding: Tailor the appearance of your QR codes to match your brand identity.
  • Unchangeable Information: Static QR codes contain fixed data. Once the QR code is generated, the encoded information cannot be modified. This feature makes them ideal for embedding permanent URLs, contact details, phone numbers, emails, or plain text.
  • No Analytics: Since the data in a static QR code is not connected to a server or database, it does not provide any analytics. You won't be able to track the number of scans or gather data about the users who interact with the QR code.
  • Unlimited Scans: Static QR codes can be scanned an unlimited number of times, making them suitable for long-term use in printed materials.
  • Free: Always free.

A short link, also known as a URL shortener, is a condensed version of a long URL that redirects users to the intended web page. Short links are often used to make URLs easier to share, especially on platforms with character limits, like Twitter. They are also useful in marketing campaigns and print materials, where shorter links are more visually appealing and easier to remember. In QrPathway, short links can be paired with dynamic QR codes to track engagement and modify the destination URL even after the link has been distributed.
Key Features of short links:
  • App Linking: short links can be configured with App Linking, enabling your link to automatically open in an app when accessed on a mobile device. This feature provides a seamless user experience by directly launching an app, making it easier for users to engage with your content.
  • Pixel Tracking: With Pixel Tracking, you can add tracking pixels from platforms like Google, Facebook, or other analytics tools to monitor user behavior after they scan the QR code. This allows you to gather detailed data on how users interact with your content, which is invaluable for optimizing marketing strategies.
  • URL Scheduling: Dynamic QR codes offer URL Scheduling, allowing you to set specific dates when the QR code will work or expire. You can also limit the number of scans, making this feature perfect for time-sensitive promotions or events.
  • UTM Parameters: By integrating UTM Parameters into short links, you can track the performance of your campaigns across different channels. This helps you understand the source of your traffic and how users are interacting with your content, which is critical for effective marketing analysis.
  • Password Protection: Ensure that only authorized users can access the content of your QR code by using Password Protection. This is especially useful for sharing sensitive information or controlling access to exclusive content.
  • Targeting: Dynamic QR codes offer sophisticated Targeting options, allowing you to direct users to different destinations based on their country, continent, device type, or operating system. Additionally, you can use A/B Testing to compare different versions of your content and determine which performs best.
  • Sensitive Content Warning: You can add a Sensitive Content Warning to short links, requiring users to confirm that they want to access the link while notifying them that the content might be sensitive. This feature helps protect users and ensures they are aware of the nature of the content before proceeding.
  • Analytics: Track and analyze how users interact with your QR codes.
  • Custom Domains: Use your own domain to create branded urls.

A dynamic QR code is an advanced and versatile type of QR code that allows for ongoing updates and customization even after the QR code has been printed or distributed. This makes dynamic QR codes an ideal solution for businesses and marketers who need flexibility, detailed tracking, and advanced targeting features.
Key Features of Dynamic QR include all the key features of "short links" in addition to:
  • Branding: Tailor the appearance of your QR codes to match your brand identity.
  • Editable Content: Unlike static QR codes, dynamic QR codes allow you to change the destination or content after the QR code has been created. This means you can update the URL, switch the landing page, or modify the information behind the QR code without needing to generate a new one.
Static QR Codes

Learn about the benefits and limitations of static QR codes and how they can be used in various scenarios.

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Dynamic QR Codes

Discover how dynamic QR codes offer flexibility and advanced features for tracking and updating your content.

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Short Links

Understand the importance of short links in making URLs easier to share and track across different platforms.

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Redirecting to App Stores

Learn how to use dynamic QR codes to redirect users to the appropriate app store, whether it's iOS or Android.

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QR Codes with Limited Scans

Learn how to create QR codes that expire after a set number of scans, offering controlled access and enhanced security.

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Password-Protected QR Codes

Learn how to secure your QR codes with password protection, ensuring only authorized users can access your content.

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Create QR Code for Google Business Reviews

Learn how to create a QR code that directs customers to your Google Business review page, making it easier for them to leave feedback.

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Schedule QR Code Expiration

Learn how to set exact start and end dates for your QR codes, redirecting users to an expiration URL once the code expires.

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Custom Domains

Learn how to use custom domains and subdomains with QR codes and short links to enhance your brand identity.

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